essential group
HUSTLE · delivery record · March – July 2026
HUSTLE
Live picture
The complete record of our work with HUSTLE — every brief, build and delivery since March, pulled straight from our live project system.

The headline

The journey

March – July 2026

Four and a half months, told left to right — from a brand exploration meeting to a fully-equipped operation still shipping every week.

March
Foundations
Brand exploration, Brand Development Phase 1, the Hustle brand deck, calendar planning and the first campaign emails.
April
The build
Cookies & Cream created end to end — packaging, teaser artwork, billboard, van wrap, gazebo, OOH, flyer and the eight-email launch sequence.
May
Launch & momentum
Launch live in the world, website development underway, both content shoots delivered, Tropicana Wholesale opened.
June
Infrastructure
Welcome, Subscription and Review flows built, lead automation live, the B2B gym programme in full swing.
July
Still shipping
World Cup campaign, B2B sends, Amazon and paid assets — with three pieces in production today.

The big builds

flagship programmes · Mar – Jul

The task list tells the volume story — these are the major programmes inside it. Each one ran as a full project: strategy, design, production and delivery, end to end.

The range of work

Everything delivered, split by the kind of work it is, with each discipline’s share of total production effort — pieces weighted by scale, so the big builds count for what they really were. One team covering brand, packaging, print, email, Amazon, paid social, content and web — no hand-offs, no second agency.

Scale of work, month by month

share of total production effort

Each bar is that month’s share of all production effort, with every piece weighted by its typical scale — a full brand build or website development counts many times more than a quick banner change. This shows the true weight of each month, not just the count.

How we work

from the delivery records

Speed, availability and cadence — measured from every brief’s journey through production, plus the standing weekly rhythm of calls and reports.

In progress

Work we’ve picked up and are building right now, with the date each piece is due.

Picked up and scheduled in production. "Reply about this" opens an email threaded to that exact job.

Delivered

Finished and shipped, newest first, grouped by week. The date filter switches between this month, last month and everything we’ve ever delivered.

What Hustle has today

standing assets from this engagement

Beyond the campaign-by-campaign work, these are the permanent assets the brand owns as a result of the last four months — infrastructure that keeps working every day.

Brand systemA complete brand development phase and brand deck — the visual and strategic foundation the business presents itself with.
Retail-ready packagingCookies & Cream packaging design and the Variety Box SRP — on shelves, not in a drawer.
A developed websiteHomepage and product-page development, a B2B landing page and a full web review.
Automated email flowsWelcome Series, Subscription and Customer Review flows — running in the background, earning without being touched.
A lead pipelineMeta-to-Klaviyo automation feeding new leads into email, built and switched on.
A wholesale channelThe B2B list built and imported, Tropicana Wholesale listings live, and a repeatable gym-mailer programme.
A content libraryGym and lifestyle shoots — an asset bank the brand draws on for every channel.
Out-of-home creativeBillboard, van wrap, gazebo and poster creative that has physically been in the world.